2017 AKQA Future Lions Shortlist

 

Role:

Designer / Art Direction

Strategy / Video

 

 

Task:

Every year, AKQA ask students around the globe to connect an audience of the teams choosing to a brand in a way that wasn't possible 3 years prior.

While the iterations and possibilities were endless, we narrowed in on an issue that was both close to home, but yet effects every human being: marine pollution and water.

 
 

 

Idea:

How can we encourage travelers hungry for meaningful experiences to engage with Marine Pollution heads in hopes of starting a broader conversation on the problem with our waterfronts and oceans?

By incentivizing travelers with premium rental locations at a subsidized-cost in exchange for recovering marine pollution during the summer.

 
 
 

 
 

Art Direction, Designer, Video - Judd Smith

Strategy: Judd Smith, Blair Barnes